Blog
Storytelling in 2022: Getting the most out of your website
The way you tell your story has the power to draw people in to your organization’s mission. One important vehicle for showing your impact is your website, and, more specifically, through good storytelling all throughout your website. Here are some ways to do that: Put...
Storytelling in 2022: Your most valuable real estate
As 2022 is just beginning, there’s a lot of room for good – and bad – storytelling. We’re here to make sure yours is only the former. But where do you even start? Read on for our recommendations to make sure your website stands out in the right way. Your homepage as...
Nonprofit Marketing Trends for 2021 and Beyond
We’ve all experienced a big shift in the past year, and the marketing realm is no different. The pandemic has accelerated some trends, emphasized the importance of foundational basics, and more. While people have relaxed expectations in some areas (aka cell-phone...
4 Storytelling Mistakes Nonprofits Make
We've learned a thing or two here at Magnolia Media over the years. And, while every nonprofit is different in some way (just as every executive director has a different management style and personality), they tend to have some things in common. Here's what we've seen...
Telling a story that connects
Ready to share your story on social media? Together, we’ll craft a story that resonates and connects with more followers. Let’s get started: Build a strong base of social media content with basics you already have. Basics are the foundation of your storytelling and...
Magnolia Media Group Wins Three MarCom Awards!
We are pleased to announce we are the recipient of three MarCom Awards! Our $100k in 7 Days Digital Campaign for the Community Foundation for Northeast Georgia won platinum, MarCom's highest honor. In addition, a story for Home of Hope at Gwinnett Children's Shelter...
Struggling to find stories? Here are 5 places to look
You know storytelling is important to your nonprofit but you're busy. Spending time trying to think of story ideas isn't high on your list when there are other mission-critical needs screaming at you right now. That's okay - we've got your back! Here are five easy...
Case Study: Home of Hope at Gwinnett Children’s Shelter
Home of Hope tasked us with telling their story more effectively on social media. We began working to gather stories, create compelling, on-brand graphics, manage a small ad budget, and build a strategy that would help them reach their goal of more followers who were...
Case Study: $100k in 7 Days
The Community Foundation for Northeast Georgia created a Coronavirus Relief Fund in March 2020, with the goal of helping raise funds that would be granted out quickly and strategically to local nonprofits. We created messaging and graphics around the fund and the...
Webinar: Marketing Nonprofits While Social Distancing
Our Founder/Chief Storyteller Heather Loveridge recently teamed up with Amanda Sutt, CEO and Creative Director at Rock, Paper, Scissors to produce a webinar for the Community Foundation for Northeast Georgia. They walked nonprofits through the importance of creating,...