We’ve all experienced a big shift in the past year, and the marketing realm is no different. The pandemic has accelerated some trends, emphasized the importance of foundational basics, and more.
While people have relaxed expectations in some areas (aka cell-phone videos are more acceptable, as stand alone or part of professionally shot videos) in other areas they have increased expectations and shorter attention spans (if they can’t easily discover who you are/find info/if it looks old/etc. on your website, they will tune out).
We recently co-presented a webinar on this topic in conjunction with Rock Paper Scissors for our client The Community Foundation for Northeast Georgia. Watch the entire webinar below.