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Why bother telling stories?

Why bother telling stories?

We talk a lot about telling stories, but maybe you’re not sure why. After all, isn’t storytelling just a rewording of simple facts? Yes, it is. But by communicating through stories, people not only remember facts better, they’re compelled to take action. We believe –...

Effective nonprofit social media use – and 3 tips to make it happen

Effective nonprofit social media use – and 3 tips to make it happen

Despite what you might expect, or hope, there’s no magic formula for writing great social media content. Similar to newsletters, direct mailers, and even what you have on your website, compelling content is content that’s personal, relatable, real, relevant, sometimes...

Storytelling in 2022: Getting the most out of your website

Storytelling in 2022: Getting the most out of your website

The way you tell your story has the power to draw people in to your organization’s mission. One important vehicle for showing your impact is your website, and, more specifically, through good storytelling all throughout your website. Here are some ways to do that: Put...