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Meet the creatives
Our Storytelling Team
04
Brooke Hoffman, Co-owner and Storyteller
Loving words and stories is pretty big for an agency like MMG. Luckily, Brooke has both. Taking over as Co-owner at the end of 2023 has allowed Brooke to rise to the next level of her storytelling potential.
Brooke graduted Magna Cum Laude with a B.S. in Business Administration concentrated in marketing. As one of MMG’s first employees, she’s also grown with the agency, learning much of what she knows from gifted storytellers like MMG’s Founder Heather and former Storyteller Sarah.
Some of Brooke’s favorite parts of her work are hearing – and sharing – impactful stories, creating engaging and creative content in numerous mediums and working alongside organizations that serve our communities well.
When she’s not writing, Brooke enjoys creating and displaying her art, singing at her church or with the Georgia Worship Choir, gardening, reading a great book, thrifting for a one-of-a-kind outfit and spending time with her family and three chihuahua mixes.
Carlie McMann, Co-owner and Storyteller
A connector and storyteller, Carlie loves building relationships with our clients and strategically promoting their work. She graduated Summa Cum Laude with a B.S. in both Public Relations and Communications with an Advertising emphasis. She’s worked in nonprofit marketing for most of her career and has a passion for highlighting organizations who are making a difference in our community.
Starting at MMG, her role was a little mix of everything from writing press releases and feature articles (her favorite) to creating content for social media, email campaigns and more.
As Co-owner, she now focuses on business development and strategic planning for our clients – BUT you’ll still find her writing a story from time to time.
When she is “off the clock,” Carlie is always up for adventure. She loves everything outdoors from backcountry hiking to snowboarding. She spends her free time hanging out with her husband, friends and their rescue dog, Chewie (yes, like Star Wars).
Elise, Graphic Designer
Always the creative, Elise enjoys designing all things visual. She is helped in these endeavors through her B.S. in Digital Design and Illustration.
Elise’s role at MMG includes designing social media and email graphics, digital ads, slideshows, signage, one-pagers, event materials, fliers and more – along with other visuals-related responsibilities.
When she’s not creating for work, chances are she’s creating for fun. Elise spends her free time crocheting or drawing; she also enjoys reading, fashion and music.
Genny, Storyteller
She loves to write — and she has quite the knack for it. Always working on a new story or song growing up, Genny has re-discovered her love of writing since completing her degree. She also loves people. These two passions converged and blossomed as she earned her associates degree in Biblical Studies and Women’s Ministries from Frontier School of the Bible. Genny currently lives in Anchorage and is completing her bachelor’s degree, interning under a missionary couple in their home.
Growing up in West Michigan on a small hobby farm, Genny loves all animals, especially jersey cows. She also loves to sing and enjoyed being in the choir her first year of college.
When she’s not wrangling the kiddos of her host family, running their guesthouse or hosting, you’ll find Genny crocheting, listening to audiobooks, getting coffee with a friend, whipping up a new recipe in the kitchen, frolicking on a mountain, picking berries or trying something new!
Heather Loveridge, Founder of Magnolia Media Group
From an early age, Heather has always loved a good story. Since 2002, she’s parlayed her writing degree into a career as a writer, magazine editor, agency founder and now Executive Director of Home Repairs Ministries. (Heather handed over the MMG reins at the end of 2023.)
She’s also a wife, mom and animal lover. She and her husband have five children, three horses, two barn cats and two dogs. Heather became an entrepreneur when their oldest child was born and has juggled a career, children and managing a business powered by a hybrid team (and she loves to encourage other women who are doing the same or similar).
What keeps her going is her faith in God and her wonderful husband (He is her biggest fan and an awesome dad – team work makes the dream work!)…and leading a variety of pretty awesome young adults for over 10 years through church ministry.