We love stories.
Some make us laugh. Some make us cry. Some leave us inspired to do more, be more. But we always get excited to tell them.
Combined, we have over 50 years of experience telling stories. But we’re not done learning; we keep honing our craft, adding to our depth of knowledge. We’re also moms who are passionate about our careers, our families and our interests. We’ve discovered that having children actually makes us better at our craft, at meeting our clients’ needs. (Dubious? Don’t just take our word – there’s a study that proves it!)
So, how did Magnolia Media Group get its start? And why are we named after a tree? Let us tell you a story…
When founder Heather Loveridge’s first child was born, she decided to embark on another wild adventure (as if becoming a parent for the first time wasn’t a big enough adventure!). She quit her job as a writer for Gwinnett Magazine and went to work as a freelance writer/magazine editor. As her skills, knowledge and client list grew so did her desire to grow her business. In 2015, an expanding clientele and the addition of a team member (Yay, Sarah!) led to the founding of Magnolia Media Group. Born and raised in the South, Heather’s love of nature, fragrant flowers and the southern culture of hospitality, friendliness and caring led to the name Magnolia Media Group.
A year later Magnolia Media added the Community Foundation for Northeast Georgia to their client list (two months before Heather’s fifth child was born!), and she soon realized helping nonprofits with their communications and marketing was the heart of their business. Since then, the Magnolia Media team has grown in number of team members as well as clients helped. We haven’t wavered from our desire to help nonprofits tell their story, and we love being part of so many stellar organizations working hard to change their communities!
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Meet the heroes
Our Storytelling Team
Heather Loveridge, Founder and Chief Storyteller
From an early age, Heather has always loved a good story. Over the past 16 years she’s parlayed her writing degree into a career as a writer, magazine editor and now agency owner. She enjoys providing clients – especially nonprofits – with marketing services that help them tell their story well. The result? Increased donations, engagement, support and public awareness!
She’s also a wife, mom and animal lover. She and her husband have five children, three horses, two barn cats and a dog. Heather became an entrepreneur when their oldest child was born and has juggled a career, children and managing a business powered by a remote team (and she loves to encourage other women who are doing the same or similar). What keeps her going is her faith in God and her wonderful husband (He is her biggest fan and an awesome dad – team work makes the dream work!)…and a bunch of pretty awesome college students from their church who they’ve had the privilege of helping lead for almost eight years.
Sarah Berthiaume, Senior Storyteller
Before she was a mom, Sarah was a full-time news writer, tromping around rural Maine, scribbling stories on everything from the newest business in town to the police beat. During those years, she snagged kudos from the Maine Press Association with Best Feature Story awards and, with other staff, a Newspaper of the Year award. An integral part of MMG, she uses her experience to create compelling copy – from press releases, blog posts to social media marketing and more. Catch up with her on Twitter @scribbler_sarah.
Elizabeth Gaines, Creative Minder
Elizabeth is a connector. Not only does she love connecting people to other people, she loves connecting people to brands. (She also helps connect her two kids to their missing shoes.) She has a knack for asking the right questions that connect the dots for clients and team members alike.
With 6+ years experience of digital media experience plus another 2+ overseeing print deadlines for school yearbooks before joining MMG, she’s got tons of experience managing end-to-end projects, all while delighting her customers. Her family calls Athens, GA home (go Dawgs!) and wouldn’t have it any other way.
Brooke Hoffman, Storyteller
Brooke has been using a lot of words for quite some time now, and is happy to be able to now apply that to her career. She is completing a B.S. in Business Administration, Concentrated in Marketing, aiming to use that knowledge to further her storytelling abilities. She is a vital part of MMG’s team, writing stories, social media content, creating email campaigns and more. When she’s not writing or working on her studies, Brooke enjoys creating through various forms of art, penning poetry, and spending time with her two chihuahua mixes.