We love stories.
Some make us laugh. Some make us cry. Some leave us inspired to do more, be more. But we always get excited to tell them.
Combined, we have over 50 years of experience telling stories. But we’re not done learning; we keep honing our craft, adding to our depth of knowledge. We’re also moms who are passionate about our careers, our families and our interests. We’ve discovered that having children actually makes us better at our craft, at meeting our clients’ needs. (Dubious? Don’t just take our word – there’s a study that proves it!)
Do you need help with your marketing?
Meet the heroes
Our Storytelling Team
Heather Loveridge, Founder and Chief Storyteller
From an early age, Heather has always loved a good story. Over the past 16 years she’s parlayed her writing degree into a career as a writer, magazine editor and now agency owner. She enjoys providing clients – especially nonprofits – with marketing services that help them tell their story well. The result? Increased donations, engagement, support and public awareness!
She’s also a wife, mom and animal lover. She and her husband have five children, three horses, two barn cats and a dog. Heather became an entrepreneur when their oldest child was born and has juggled a career, children and managing a business powered by a remote team (and she loves to encourage other women who are doing the same or similar). What keeps her going is her faith in God and her wonderful husband (He is her biggest fan and an awesome dad – team work makes the dream work!)…and a bunch of pretty awesome college students from their church who they’ve had the privilege of helping lead for almost eight years.
Sarah Berthiaume, Senior Storyteller
Before she was a full-time mom, Sarah was a full-time news writer, tromping around rural Maine, scribbling stories on everything from the newest business in town to the police beat. During those years, she snagged kudos from the Maine Press Association with Best Feature Story awards and, with other staff, a Newspaper of the Year award. As a freelancer, she uses her experience to create compelling press releases, blog posts and social media marketing. Catch up with her on Twitter @scribbler_sarah.
Elizabeth Gaines, Creative Minder
Elizabeth is a connector. Not only does she love connecting people to other people, she loves connecting people to brands. (She also helps connect her two kids to their missing shoes.) She has a knack for asking the right questions that connect the dots for clients and team members alike.
With 6+ years experience of digital media experience plus another 2+ overseeing print deadlines for school yearbooks, she’s got tons of experience managing end-to-end projects, all while delighting her customers. Her family calls Athens, GA home (go Dawgs!) and wouldn’t have it any other way.
Brooke Hoffman, Marketing Intern
Brooke has been using a lot of words for quite some time now, and is happy to be able to now apply that to her career. She is completing a B.S. in Business Administration, Concentrated in Marketing, aiming to use that knowledge to further her storytelling abilities. When she’s not writing or working on her studies, Brooke enjoys creating through various forms of art, penning poetry, and spending time with her two chihuahua mixes.