Meet the creatives
Our Storytelling Team
Brooke Hoffman, Co-owner and Storyteller
As Co-owner of Magnolia Media Group, Brooke Hoffman leads a team committed to telling stories that matter. Brooke joined the Magnolia Media Group team in 2019. As one of the agency’s first employees, she saw firsthand the transition to primarily serving nonprofits — and loves the passion of their work and the difference they make in the community.
Brooke’s background includes earning a B.S. in Business Administration with a marketing concentration, graduating Magna Cum Laude.
Some of Brooke’s favorite parts of her work are hearing – and sharing – impactful stories, creating engaging and creative content in numerous media and working alongside organizations that serve our communities well.
When she’s not writing, Brooke enjoys creating and displaying her art, music (singing, concerts and collecting), gardening, reading a great book, shopping for unique secondhand clothing and spending time with her family, friends and three chihuahua mixes.
Elise, Graphic Designer
Always the creative, Elise enjoys designing all things visual. She is helped in these endeavors through her B.S. in Digital Design and Illustration.
Elise’s role at MMG includes designing social media and email visuals, digital ads, slideshows, signage, one-pagers, event materials, fliers and more – along with other visuals-related responsibilities.
When she’s not creating for work, chances are she’s creating for fun. Elise spends her free time crocheting or drawing; she also enjoys reading, fashion and music.
Carlie McMann, Co-owner and Storyteller
A connector and storyteller, Carlie loves building relationships with our clients and strategically promoting their work. She graduated Summa Cum Laude with a B.S. in both Public Relations and Communications with an Advertising emphasis. She’s worked in nonprofit marketing for most of her career and has a passion for highlighting organizations who are making a difference in our community.
Starting at MMG, her role was a little mix of everything from writing press releases and feature articles (her favorite) to creating content for social media, email campaigns and more.
As Co-owner, she now focuses on business development and strategic planning for our clients – BUT you’ll still find her writing a story from time to time.
When she is “off the clock,” Carlie is always up for adventure. She loves everything outdoors from backcountry hiking to snowboarding. She spends her free time hanging out with her husband, friends and their rescue dog, Chewie (yes, like Star Wars).
Grace, Storyteller
Grace has been storytelling since middle school when she would fill spiral-bound notebooks with Little House on the Prairie spinoffs and share them with her friends. She took a literary analysis class in high school, which sparked a passion for analysis and expository writing that continued into college. (If you’re interested in postcolonial theory or 19th-century women writers, she’s your girl!) Grace graduated with a bachelor’s degree in English and an emphasis in editing and publishing from Cedarville University.
She’s committed to serving youth and supporting foster families through her church and local nonprofits in southeast Tennessee where she lives, and she hopes her storytelling encourages others to support the causes near to their hearts. In her free time, you can find her bingeing an early-2000s crime show, chatting with out-of-state friends, or trying to make thrifting her new hobby.
Frequently Asked Questions (FAQs)
Do you only work with nonprofits?
We work with mission-driven organizations, both nonprofit and for-profit. If your organization has a big heart and stories to tell, we might just be a great fit together!
What area do you serve?
We’re based in Gwinnett County, Georgia, and many of our clients are, too. But we’re happy to work with organizations throughout the United States doing great work! Our ability to remain nimble and effectively serve more communities is also enhanced by our remote team.
What's your pricing like?
Because we love working with smaller organizations, we purposefully remain on the low- to mid-end of the industry average for boutique, niche marketing agencies with our level of experience. If you’re interested in pricing for specific services, we’d love to chat with you.
Do you offer SEO services? What about Google ads?
These are two services we do not offer; however, we’re happy to refer you to a trusted partner that does!
Do you use AI?
Yes, but with caution and care. Creativity in a human-first, team setting — rather than through an AI-generated rehash — produces the most human-first results. And as the stewards of hundreds of real people’s stories, authenticity, respect and privacy matter deeply to us.
Many of the tools we use include AI features. We use automation and sometimes have artificial intelligence tools to shorten or reformat our work. But 100% of the content we write begins and ends with a human mind and touch.
In a world full of AI-generated content, the need for your brand to resonate with your human audience is more important than ever!
Our Honors
Best of Gwinnett 2024,
Marketing Firms
Gwinnett Business Excellence Awards 2025,
Emerging Entrepreneur
Best of Gwinnett 2025,
Marketing Firms
Heather Loveridge, Founder
From an early age, Heather has always loved a good story. Since 2002, she’s parlayed her writing degree into a career as a writer, magazine editor, agency founder and now Executive Director of Home Repairs Ministries. (Heather handed over the MMG reins at the end of 2023.)
She’s also a wife, mom and animal lover. She and her husband have five children, three horses, two barn cats and two dogs. Heather became an entrepreneur when their oldest child was born and has juggled a career, children and managing a business powered by a hybrid team (and she loves to encourage other women who are doing the same or similar).
What keeps her going is her faith in God and her wonderful husband (He is her biggest fan and an awesome dad – team work makes the dream work!)…and leading a variety of pretty awesome young adults for over 10 years through church ministry.
Once upon a time…
When founder Heather Loveridge’s first child was born, she decided to embark on another wild adventure — as if becoming a parent for the first time wasn’t a big enough adventure! She quit her job as a writer for Gwinnett Magazine and went to work as a freelance writer/magazine editor. As her skills, knowledge and client list grew, so did her desire to grow her business. An expanding clientele and the addition of college colleague, Sarah, to the MMG team led to the founding of Magnolia Media Group. Born and raised in the South, Heather’s love of nature, fragrant flowers and the southern culture of hospitality, friendliness and care led to the name Magnolia Media Group.
A year later, Magnolia Media added the Community Foundation for Northeast Georgia to its client list (two months before Heather’s fifth child was born!), and she soon realized helping nonprofits with their communications and marketing was the heart of their business.
Since then, the Magnolia Media team has grown in the number of team members and the number of clients helped. We haven’t wavered from our desire to help nonprofits tell their story, and we love being part of so many stellar organizations working hard to change their communities!