Direct mail: yay or nay?

Direct mail: yay or nay?

by | Sep 28, 2022 | blog

It’s 2022 – nobody reads their mail, right?  Believe it or not, that’s not necessarily true. Nonprofitpro.com calls direct mail “the workhorse of fundraising” and states that a few years ago, response rates for email averaged around 0.1%,  paid search averaged 0.6%,...