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Direct mail: yay or nay?

Direct mail: yay or nay?

It’s 2022 – nobody reads their mail, right?  Believe it or not, that’s not necessarily true. Nonprofitpro.com calls direct mail “the workhorse of fundraising” and states that a few years ago, response rates for email averaged around 0.1%,  paid search averaged 0.6%,...
Nonprofit social media checklist

Nonprofit social media checklist

Want to know the details you need to do social media well? We’re all about practical resources, so here’s a social media checklist, based on our experience over the years.  General social media rules/guidelines: Keep copy authentic. While there is something to be said...
We’re hiring! Part-time virtual project manager

We’re hiring! Part-time virtual project manager

Part-time virtual project manager 10-15 hours/week to start. Potential to grow over time. Are you highly organized? Do you like working in the background to keep things running smoothly? Do you like creating systems and processes that make life more efficient? Does...
Myth-busting May: 5 marketing myths debunked

Myth-busting May: 5 marketing myths debunked

There’s more than a little misinformation out there about marketing these days. This month, we’re here to call out myths and give you the real facts – based on our firsthand experience and other trustworthy sources – about nonprofit marketing.   Myth:...
Why bother telling stories?

Why bother telling stories?

We talk a lot about telling stories, but maybe you’re not sure why. After all, isn’t storytelling just a rewording of simple facts? Yes, it is. But by communicating through stories, people not only remember facts better, they’re compelled to take action. We believe –...