Myth-busting May: 5 marketing myths debunked

Myth-busting May: 5 marketing myths debunked

There’s more than a little misinformation out there about marketing these days. This month, we’re here to call out myths and give you the real facts – based on our firsthand experience and other trustworthy sources – about nonprofit marketing.   Myth:...
Why bother telling stories?

Why bother telling stories?

We talk a lot about telling stories, but maybe you’re not sure why. After all, isn’t storytelling just a rewording of simple facts? Yes, it is. But by communicating through stories, people not only remember facts better, they’re compelled to take action. We believe –...