Blog
Checklist: Three ideas for your nonprofit this summer
Depending on what your nonprofit does, summer might be a chill time or it might be crunch time. Wherever you fall on the spectrum, there are three things you can do to bring a little interest, and fun, to your organization this summer. 1. Compile a list of the year’s...
Metrics your nonprofit should be tracking and why
Understanding what metrics to track can be daunting, especially for those without a background in analytics. But for nonprofits, it’s important to track these key indicators of success and growth. Wondering why you should bother? Let’s jump into it. What ARE metrics...
Dos and Don’ts for writing with AI
You’ve probably heard – robots are taking over. Okay, not really. But it is true that artificial intelligence (AI) is becoming a more mainstream method for taking care of tasks like customer service, content creation and more. If you're thinking about incorporating...
Four places to find stories within your nonprofit
If you’ve followed us for any length of time, you know that telling stories is a powerful way to connect with your audience and communicate your mission. But where do you find those stories? Here are four great places to start looking. Clients or beneficiaries of your...
What IS your nonprofit’s story?
Storytelling is important; in fact, it's the core of what we do. But what IS your nonprofit’s story? And what should it be telling people? A story is not simply your mission statement, although mission statements are an important piece of your story. Your story shows...
Meet Carlie McMann!
The Magnolia Media Group team has been growing this year, and one of our newest members is Carlie McMann. Starting as our Brand Storyteller this June, she's a wanderer at heart and a vital part of what we do. We asked Carlie a few fun questions; read on to find out...
Direct mail: yay or nay?
It’s 2022 – nobody reads their mail, right? Believe it or not, that’s not necessarily true. Nonprofitpro.com calls direct mail “the workhorse of fundraising” and states that a few years ago, response rates for email averaged around 0.1%, paid search averaged 0.6%,...
Nonprofit social media checklist
Want to know the details you need to do social media well? We’re all about practical resources, so here’s a social media checklist, based on our experience over the years. General social media rules/guidelines: Keep copy authentic. While there is something to be said...
Recruiting volunteers through nonprofit marketing
Recruiting volunteers can be a challenge. Here are some ways to create buzz around what your nonprofit is doing to help draw in new volunteers and advocates.
Myth-busting May: 5 marketing myths debunked
There's more than a little misinformation out there about marketing these days. This month, we're here to call out myths and give you the real facts – based on our firsthand experience and other trustworthy sources – about nonprofit marketing. Myth: All...