You’ve probably heard – robots are taking over. 

Okay, not really. But it is true that artificial intelligence (AI) is becoming a more mainstream method for taking care of tasks like customer service, content creation and more.

If you’re thinking about incorporating AI into your marketing strategy, there are some dos and don’ts you should keep in mind. Because while writing with AI can be a great way to automate tedious tasks and free up your time for more creative work, it’s not a silver bullet. Here are some tips for getting the most out of writing with AI.

DON’T let your content sound like a robot – incorporate natural language that sounds human

When writing content with AI, it’s key that it feels natural. You should aim to write in a tone that flows and sounds conversational. 

Do a quick test: When you read the content out loud, does it sound like something a person would actually say? If not, tweak your phrasing to make it more human-sounding. 

Avoid using too much slang – unless your brand’s voice is casual and young (more on that later) – and don’t be afraid to edit out overly technical terms or jargon. This can go a long way towards creating content that actually resonates with your readers and engages them on an emotional level, which is what storytelling is all about.

DO proofread your AI-written content before hitting publish

You cannot rely on AI-writing software to provide perfect content – and you can quote us on that! While AI-generated copy is becoming more sophisticated and even changing the way businesses create marketing materials, it’s not a complete replacement for human proofreading and editing. 

It’s important that you take the time to proofread content written by AI. Though it might feel tedious, this is truly the best way to ensure your published works convey precisely what you mean to convey. The extra few minutes you spend double checking will save you from embarrassing mistakes and typos. Plus, it will help you maintain a sense of humanness and trust, which is essential, especially for nonprofits. 

DON’T be afraid to experiment with different writing styles to find one that fits your brand voice

There’s a wide variety of writing styles and voices to choose from, and your nonprofit has its own personality. So take the extra time to experiment with different tones and find what fits your organization. Whether your brand voice sounds more formal, friendly, or cheeky and uses some slang, there are countless ways to craft the right message. Don’t be surprised if it takes some trial and error to find what works best. And remember that part of the AI writing process is getting specific about terminology and commands to ensure your content feels like YOU.

DO keep in mind that AI can help you with more than just writing – consider using it for tasks like data analysis or customer service

When we think of AI we often envision impersonal robots replacing humans in the workforce, but the reality is much different. AI is a powerful tool that can greatly benefit businesses – for-profit and nonprofit – in countless ways. 

It can be an invaluable resource to help automate mundane or repetitive tasks, whether it’s data analysis, customer service or writing – helping free up your team to focus on more creative endeavors. 

The takeaway: don’t let preconceived notions about AI deter you from tapping into its potential. With a little know-how, you too can take advantage of its incredible capabilities.

To prove our point, this post was written with the assistance of AI! A member of our team proofed it, edited it, added to it, and ensured information was presented in a natural and helpful way. This is just one example of how time can be saved – and quality information can be shared – with the right sort of help from technology.