Making videos work for your nonprofit

Making videos work for your nonprofit

Ads, social media posts, and all sorts of websites are changing lately. The content many are beginning to favor? Video.  Last year, Instagram officially announced that it was no longer a photo-sharing platform only but was instead shifting to focus on video content. ...
Myth-busting May: 5 marketing myths debunked

Myth-busting May: 5 marketing myths debunked

There’s more than a little misinformation out there about marketing these days. This month, we’re here to call out myths and give you the real facts – based on our firsthand experience and other trustworthy sources – about nonprofit marketing.   Myth:...
Why bother telling stories?

Why bother telling stories?

We talk a lot about telling stories, but maybe you’re not sure why. After all, isn’t storytelling just a rewording of simple facts? Yes, it is. But by communicating through stories, people not only remember facts better, they’re compelled to take action. We believe –...