Direct mail: yay or nay?

Direct mail: yay or nay?

It’s 2022 – nobody reads their mail, right?  Believe it or not, that’s not necessarily true. Nonprofitpro.com calls direct mail “the workhorse of fundraising” and states that a few years ago, response rates for email averaged around 0.1%,  paid search averaged 0.6%,...
Nonprofit social media checklist

Nonprofit social media checklist

Want to know the details you need to do social media well? We’re all about practical resources, so here’s a social media checklist, based on our experience over the years.  General social media rules/guidelines: Keep copy authentic. While there is something to be said...
Making videos work for your nonprofit

Making videos work for your nonprofit

Ads, social media posts, and all sorts of websites are changing lately. The content many are beginning to favor? Video.  Last year, Instagram officially announced that it was no longer a photo-sharing platform only but was instead shifting to focus on video content. ...
Myth-busting May: 5 marketing myths debunked

Myth-busting May: 5 marketing myths debunked

There’s more than a little misinformation out there about marketing these days. This month, we’re here to call out myths and give you the real facts – based on our firsthand experience and other trustworthy sources – about nonprofit marketing.   Myth:...