by MagnoliaMediaGroup | Sep 28, 2022 | blog
It’s 2022 – nobody reads their mail, right? Believe it or not, that’s not necessarily true. Nonprofitpro.com calls direct mail “the workhorse of fundraising” and states that a few years ago, response rates for email averaged around 0.1%, paid search averaged 0.6%,...
by MagnoliaMediaGroup | Aug 31, 2022 | blog
Want to know the details you need to do social media well? We’re all about practical resources, so here’s a social media checklist, based on our experience over the years. General social media rules/guidelines: Keep copy authentic. While there is something to be said...
by MagnoliaMediaGroup | Jun 14, 2022 | blog
Recruiting volunteers can be a challenge. But we’re giving you ways to create buzz around what your nonprofit is doing to help draw in new volunteers and advocates for your cause. Volunteers make success possible In the nonprofit world, we all know the...
by MagnoliaMediaGroup | May 20, 2022 | blog
There’s more than a little misinformation out there about marketing these days. This month, we’re here to call out myths and give you the real facts – based on our firsthand experience and other trustworthy sources – about nonprofit marketing. Myth:...
by MagnoliaMediaGroup | Apr 14, 2022 | blog
We talk a lot about telling stories, but maybe you’re not sure why. After all, isn’t storytelling just a rewording of simple facts? Yes, it is. But by communicating through stories, people not only remember facts better, they’re compelled to take action. We believe –...
by MagnoliaMediaGroup | Mar 21, 2022 | blog
Despite what you might expect, or hope, there’s no magic formula for writing great social media content. Similar to newsletters, direct mailers, and even what you have on your website, compelling content is content that’s personal, relatable, real, relevant, sometimes...
