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What IS your nonprofit’s story?

What IS your nonprofit’s story?

Storytelling is important; in fact, it’s the core of what we do. But what IS your nonprofit’s story? And what should it be telling people? A story is not simply your mission statement, although mission statements are an important piece of your story. Your story...
Meet Carlie McMann!

Meet Carlie McMann!

The Magnolia Media Group team has been growing this year, and one of our newest members is Carlie McMann. Starting as our Brand Storyteller this June, she’s a wanderer at heart and a vital part of what we do. We asked Carlie a few fun questions; read on to find...
Direct mail: yay or nay?

Direct mail: yay or nay?

It’s 2022 – nobody reads their mail, right?  Believe it or not, that’s not necessarily true. Nonprofitpro.com calls direct mail “the workhorse of fundraising” and states that a few years ago, response rates for email averaged around 0.1%,  paid search averaged 0.6%,...
Nonprofit social media checklist

Nonprofit social media checklist

Want to know the details you need to do social media well? We’re all about practical resources, so here’s a social media checklist, based on our experience over the years.  General social media rules/guidelines: Keep copy authentic. While there is something to be said...
Myth-busting May: 5 marketing myths debunked

Myth-busting May: 5 marketing myths debunked

There’s more than a little misinformation out there about marketing these days. This month, we’re here to call out myths and give you the real facts – based on our firsthand experience and other trustworthy sources – about nonprofit marketing.   Myth:...