We get it — marketing might feel out of reach when your nonprofit runs on a shoestring budget. But don’t worry, you don’t need a big bank account to make a big impact!
With the right strategies, you can spread the word about your nonprofit, connect with supporters who care and grow your mission without spending a fortune. Here’s where to start your low-to-no-cost marketing efforts:
1. Tell Stories That Resonate
Supporting nonprofits isn’t just about the cause; it’s about the stories.
(I know: HUGE shocker to hear us advocating for storytelling — but it’s because it really does work!)
Whether it’s a life changed by your work or a behind-the-scenes look at your team in action, storytelling builds emotional connections.
Prioritize sharing short, powerful stories — they can even be shot as quick phone videos. And remember: authenticity matters more than production value here!
2. Jump Into Social (Without Overwhelming Yourself)
Social media is a free and powerful tool, but dont’ be fooled: you do NOT need to be on every platform.
Surprised to hear that? Seriously — just pick one or two where your audience is most active, and focus your efforts there.
Post consistently, engage with comments and use free design tools like Canva to make your posts pop.
Be real, be engaging and be yourself — show people who your organization really is. And don’t overthink it!
3. Build an Email List — Yes, It Still Works!
Email is one of the most effective, and free, ways to stay in touch with supporters. Start collecting emails from donors, volunteers and event attendees.
(You’ll thank us later; make sure to have at least first and last names — along with email addresses — for everyone in your list.)
Platforms like Mailchimp offer free plans, and a simple monthly newsletter with updates, success stories and ways to get involved can go a long way toward drawing your audience in.
4. Host an Open House Event
One of the best ways to raise awareness? Simply inviting people in.
Consider hosting a free “open house” day to give potential and current supporters, volunteers and donors — not to mention the general public — a firsthand look at your work.
Offer tours, share success stories and let attendees meet the people behind the mission.
The day-to-day of your nonprofit’s work might feel uneventful to you, but offering a group tour to show the behind-the-scenes of your work can be a powerful way to show the general public what it takes to accomplish your mission.
It also helps to build trust, something you can never have too much of as a nonprofit. This personal connection can be the catalyst for turning casual visitors into long-term advocates.
5. Turn Your Supporters Into Ambassadors
Word-of-mouth is still one of the best (and cheapest!) ways to connect with people of all generations.
Encourage your board members, volunteers and supporters to share your posts, invite friends to events and talk about your mission.
User-generated content — like photos, reviews and video testimonials — can help spread your message organically, even through channels like social media.
The Key? Start Small, Stay Consistent
You might not need a whole team — or even dedicated marketing staff member — to start your marketing journey. Focus on sharing great stories, being present on social media and using free tools to your advantage.
Even small, consistent efforts will build momentum over time. Your mission deserves to be heard — so start where you are, and grow from there!
Ready to take the next step? We’d love to help tell your story well through social media, email and more. Get in touch today!