NEWS
06
Marketing 101: How to Build Your Marketing Plan from the Ground Up in the New Year
There’s no better time than the new year to launch your new nonprofit and meet needs in your...
Building Trust, Boosting Impact: Three Marketing Strategies to Create Confidence in Your Brand
“Do you trust me?” We’ve all heard these loaded words. In the nonprofit sector, trust is paramount. Without trust that a nonprofit is truly doing good, long-term donors will cancel their recurring gift, volunteers will step away from service and partners will end...
To Plan or Not to Plan: Should Your Organization Launch a Year-End Campaign This Season?
We’re falling into a new season — one that never seems to slow down! Statistically, the end of the year is one of the most important fundraising opportunities for nonprofits. On average, nonprofits raise approximately 25-50% of their online revenue in November and...
Social Media, Emails, Events — Oh My!: Finding The Balance For Your Brand Strategy
So you’ve nailed down your brand identity. Congratulations – that’s a big accomplishment! You’ve spent the last several weeks, months or maybe even years developing and fine-tuning your vision, mission and target audience. You’ve established your brand personality and...