NEWS
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Building Trust, Boosting Impact: Three Marketing Strategies to Create Confidence in Your Brand
“Do you trust me?” We’ve all heard these loaded words. In the nonprofit sector, trust is...
To Plan or Not to Plan: Should Your Organization Launch a Year-End Campaign This Season?
We’re falling into a new season — one that never seems to slow down! Statistically, the end of the year is one of the most important fundraising opportunities for nonprofits. On average, nonprofits raise approximately 25-50% of their online revenue in November and...
Social Media, Emails, Events — Oh My!: Finding The Balance For Your Brand Strategy
So you’ve nailed down your brand identity. Congratulations – that’s a big accomplishment! You’ve spent the last several weeks, months or maybe even years developing and fine-tuning your vision, mission and target audience. You’ve established your brand personality and...
The Art of Connecting: Crafting a Networking Strategy that Fits YOU!
Networking. Some of us thrive while networking. For others, it’s a bit more of a struggle! Whether you fall on either side of the networking ditch or land somewhere in the middle, you can always refine the way you collaborate with others. As a leader in the nonprofit...