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Nonprofit Marketing Trends for 2021 and Beyond

Nonprofit Marketing Trends for 2021 and Beyond

We’ve all experienced a big shift in the past year, and the marketing realm is no different. The pandemic has accelerated some trends, emphasized the importance of foundational basics, and more. While people have relaxed expectations in some areas (aka cell-phone...

4 Storytelling Mistakes Nonprofits Make

4 Storytelling Mistakes Nonprofits Make

We've learned a thing or two here at Magnolia Media over the years. And, while every nonprofit is different in some way (just as every executive director has a different management style and personality), they tend to have some things in common. Here's what we've seen...

Telling a story that connects

Telling a story that connects

Ready to share your story on social media? Together, we’ll craft a story that resonates and connects with more followers.  Let’s get started: Build a strong base of social media content with basics you already have. Basics are the foundation of your storytelling and...

Magnolia Media Group Wins Three MarCom Awards!

Magnolia Media Group Wins Three MarCom Awards!

We are pleased to announce we are the recipient of three MarCom Awards! Our $100k in 7 Days Digital Campaign for the Community Foundation for Northeast Georgia won platinum, MarCom's highest honor. In addition, a story for Home of Hope at Gwinnett Children's Shelter...

Struggling to find stories? Here are 5 places to look

Struggling to find stories? Here are 5 places to look

You know storytelling is important to your nonprofit but you're busy. Spending time trying to think of story ideas isn't high on your list when there are other mission-critical needs screaming at you right now. That's okay - we've got your back! Here are five easy...

Case Study: $100k in 7 Days

Case Study: $100k in 7 Days

The Community Foundation for Northeast Georgia created a Coronavirus Relief Fund in March 2020, with the goal of helping raise funds that would be granted out quickly and strategically to local nonprofits. We created messaging and graphics around the fund and the...

Webinar: Marketing Nonprofits While Social Distancing

Webinar: Marketing Nonprofits While Social Distancing

Our Founder/Chief Storyteller Heather Loveridge recently teamed up with Amanda Sutt, CEO and Creative Director at Rock, Paper, Scissors to produce a webinar for the Community Foundation for Northeast Georgia.  They walked nonprofits through the importance of creating,...

Workers and Leaders Need To Tell Good Stories

Workers and Leaders Need To Tell Good Stories

We share billions of links every month, to tens of millions of pieces of content. As the deluge of content in our lives, and the means of accessing it, grows (Ahoy, Google Glass!), what stands out has to be increasingly compelling. Those who can create, find, and...

Businesses Need To Tell Good Stories

Research indicates that 78 percent of CMOs think content is the future of marketing. And two thirds of marketers think branded content is superior to PR, direct mail, and print advertising. That’s huge. This is largely because social media has gotten us comfortable...