Blog
Thank you for coming to Storytelling for Year-End Campaigns!
Thank you to everyone who joined us on September 1 at Storytelling for Year-End Campaigns! Fundraising can be awkward; storytelling helps bridge the gap. We hope you gained new tools to make your stories shine more brightly this year-end giving season! Thank you again...
Thank you for joining us for Storytelling 101!
On June 18, we shared Storytelling 101 with over two dozen nonprofit and for-profit leaders invested in learning to better tell their organizations' stories. What an encouragement to have you all as a part of it! Thank you all for coming out and for your heart for...
One Mission, Different Paths: How to Reach Every Type of Donor
Meet Amy, Derek and Bill. Each of them regularly donates to a local food pantry, but their support looks very different. Amy gives through direct donations. She grew up facing food insecurity, so she gives to help families like hers. Even with a full house of children...
The Great Debate: Reels vs. Carousels (and How to Use BOTH Effectively)
“Where are your reels? You won’t grow without more short-form video content!” If you’ve been anywhere near a discussion on marketing strategy, you might have heard something like this! It’s true that short-form video content is still one of the leading mediums to...
Storytelling Basics: Humanity’s Oldest Information-Sharing Method In The Modern Age
Didn't make it to our NPLA session live — or just want to keep the learning going? Access our slides below (and visit cfneg.org/nonprofitacademy for all the day's resources). [button...
Making Moments Matter: Capturing the Moments that Drive Donations
Think of your favorite movie scene. Not the whole movie, just a short scene. Got it? Now ask yourself, “Why that scene? Out of the entire two-hour run time, why this one scene?” Maybe it was the epic action shot or a perfectly timed joke. But more likely, it was the...
JOIN US at Nonprofit and Leadership Academy for our storytelling session!
We're speaking at the Community Foundation for Northeast Georgia's Nonprofit and Leadership Academy! If you've followed us for any length of time, you know we stand by the fact that storytelling is more than just a marketing fad. Storytelling speaks to the core of how...
Marketing with Purpose: Your 2026 Playbook
Happy New Year, nonprofit leaders! After gala season, holiday campaigns, and year-end fundraising, we hope you’ve had a moment to breathe. As you look toward the first quarter of 2026, you might be feeling excited, overwhelmed or both. Here are a few simple marketing...
Marketing 101: How to Build Your Marketing Plan from the Ground Up in the New Year
There’s no better time than the new year to launch your new nonprofit and meet needs in your community! You’ve got the team, the location and the mission. Now that you’re ready to share your story with a bigger audience. Where do you start? Continue reading for our...
Building Trust, Boosting Impact: Three Marketing Strategies to Create Confidence in Your Brand
“Do you trust me?” We’ve all heard these loaded words. In the nonprofit sector, trust is paramount. Without trust that a nonprofit is truly doing good, long-term donors will cancel their recurring gift, volunteers will step away from service and partners will end...